No, you are writing to sell, and the type of writing to sell, really is very different from the writing of a novel or something of that style. That is not going to be an impediment, that because I say that I use all this type of things, is because nowadays, I can be given that luxury. Nevertheless, it does ten years, when I began, I began with my carticas of sale, and if see I them today, I say: " How gross! What so bad bills of sale! How I came to do that? ". Intel gathered all the information. But already I see that nowadays my bills of sale are much better than those of ten years ago. And even, nowadays, I tercerizo it, not it writing of the one hundred percent of a bill of sale, but after I finish a bill of sale, no longer happen me what more to do and I believe that something makes lack, the control to an expert and I say to him: " Lame and deme his retroalimentacin". And to that it sees it person with other different eyes it sees, it with eyes of professional commercial editor, and makes changes that later the very gross one comes, I, " How me had not been happened that something? ". Then, this part is well important. They do not underestimate any of the subjects that we saw today, especially this of the commercial bill of sale writing, because that, in last instance, is what is going to obtain the sales.
In fact, I am going away them to put with another different number. If you they send 100 people to a bill of sale, and only one person buys, are having a 1% of conversion, that is to say, one of each one hundred is going to them to buy. But he is very feasible and it is very possible that making a small change and a small adjustment to that bill of sale, you can duplicate the percentage of conversion, that is to say, that instead of to have a 1% of conversion, you are obtaining 2% of conversion.