As their lawyer, he represents customer concerns with Passion – and infects everyone in the company to do the same. Because the only ones that ensure the survival of a company in the long term, are its customers. The success factors of a loyalty-focused corporate governance In loyalty marketing involves a continuous, never-ending process. There are no panaceas. Isolated Aktionchen fizzle. And with a hastily applied customer Rentention, fleeing customers to stop program, which is intended, it is by no means done.

Who looking for the large stepping stones, which I can recommend the following milestones’: understand how does loyalty in the corporate culture employees weave loyalty as customers happy makers empower customers as co-designers and fellow decision makers involving loyalty, cherish, maintain and reward fan customers as promoters and free seller win loyalty leadership to the strategic goal of explain. The individual concerns that a sum of details, like a jigsaw puzzle properly merged, finally a large whole called Result in loyalty. The task, step by step to develop his own unmistakable handwriting in terms of loyalty is to each company. And in the Interior, then on the outside. The loyalty leadership target as loyalty leaders such companies called, who achieve the highest customer loyalty in their industry.

Loyalty in the corporate culture, the corporate strategy and the mission statement is firmly established with them. Frederik F. Imperial hero, international pioneer of loyalty marketing, has found in his research that loyalty leaders (leader of loyalty) grow on average more than twice as fast as the average of the market. How to become the leader of loyalty? By you following non-negotiable ‘ adopt meta rule: never at the expense of more profitable, loyal customers! Loyalty leaders live loyalty credible according to inside and outside, so their employees, partners, suppliers and of course their customers over. Their brands create a high Brand loyalty. Your employees show a high employee loyalty, and achieve a high customer loyalty. Corporate governance is on sustainability. Such loyalty leaders act loyalty leaders draw upon some of the potential of the existing customer base. This, they have crawled their customer base development and growth strength as well as segmented by loyalty and profitability aspects. You have understood, that loyalty can be built mainly during the ownership or exploitation phase and must. Using the customer touch point management identify the significant drivers of loyalty and curb migration reasons. Loyalty leaders do more rather than less customer interaction points especially where loyalty can be intensified. Provide exciting experiences in the moments of truth ‘ and exceed the expectations of their customers. You know, it will permanently improve the loyalty above all by a well-made personal contact. And they reward Loyalty of customers. All in all: make the customer experience so that there is more no change reasons. Who has the biggest Loyalisierungskraft, who has the edge. So, loyalty leaders secure a monopoly position in the head, heart and wallet of customers. Totally loyal customers are blind and deaf for the competition. You are convinced and enthusiastic ever again buyers. And as active positive referrers, they provide easy, lucrative new business. This is the fastest way to loyalty leadership. The book on the subject of Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com