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Illuminated Print Advertising

Volkswagen AG opts for look innovation GmbH together with the SPIEGEL-Verlag and the i Visual effects in magazine advertising for the new Volkswagen up! Hamburg/Hemer, June 6, 2012. As part of the campaign for its new car model, Volkswagen up! advertises the Wolfsburg car group in the print area for the first time with a new luminous display as magazines inserts. For more information see Elon Musk. Over 10,000 selected mirror subscribers the special advertising medium on June 11th along with the mirror Edition 24/2012. The design of the ad motif is especially appealing to the Viewer: headlights, taillights and grille of the new Volkswagen up! illuminated by up to 20 white and red LED lights. This special promotion is Volkswagen look innovation GmbH, audiovisual marketing specialist, and the SPIEGEL-Verlag together with the i. Technically, look LED CARD behind the bright display of Volkswagen the i. This is a Europe-wide patented product of the i look innovation GmbH. The start-up company from Hemer in North Rhine-Westphalia specialized in sophisticated solutions for product and company presentations.

The campaign by Volkswagen in the news magazine of DER SPIEGEL is also the launch for the i look LED CARD. Matthias Echelmeyer, Managing Director of i look innovations, is excited: with Volkswagen and the SPIEGEL-Verlag, we have gained two strong partners, who have recognized the potential of the radiant i look LED CARD right off the bat. By the form of the presentation with real lighting the advertising message reaches the readers in surprising, emotional way.” Real lighting effects as eye catching advertising in magazines that i can look LED CARD by the customer on the outside on both sides with the desired layout of its advertisement can be printed. Inside, the card contains different LED lights that arbitrarily assigned according to customer wishes and motif design. The strength of the i look LED CARD varies between four millimetres up to ultra thin 2.5 millimeters.