News

Great Organized Distribution

In order to optimize its structure of channel, the more famous Italian beer in the world chooses to the company of Stupid leader in the commercial process automation Bologna, September 2010 Birra Peroni, Italian company of the SABMiller group that produces and commercializes in the world the famous marks of beer like Peroni, Nastro Azzurro and Pilsner Urquell, reinforces its cooperation with XTEL, international company leader in solutions for the automatization of processes of business in the companies which they operate in the industry of goods of great consumption in all Europe, now also of partner technological for the management of the points of sale of the Ho.Re.Ca channel. After implementing the solutions Salts Agreement and Sales Promo for one more a closer cooperation with the Great Organized Distribution, Birra Peroni will adopt unit Execution Salts to increase to its efficiency and competitiveness in the market: it is a specific solution for the precise management than really it happens in the bars, restaurants, stores and places public in general, with respect to its products and to those of the competition. Therefore, Birra Peroni has renewed its confidence in XTEL, in agreement with its desire to maximize all the resulting synergies of the complete implementation of a unique and specific platform like the suite Salts One Masters. Execution salts will be used in different internal areas of business from Birra Peroni: YOU, Trade Marketing and Routing Schedule Area. The primary targets are two: to improve the management of the points of sale, very numerous in the Ho.Re.Ca channel. , as much in terms of efficiency and effectiveness and to provide to the force of sales an application that allows the definition of routes of optimal visits, to reduce to the minimum the time spent to these activities other people’s to the control of the point of sale. " Birra Peroni wants to as much maintain standards of excellence in the attainable processes and results – Pablo Parlagreco says, Director of Technologies of the Information of Spa Birra Peroni-. Indeed he was therefore decided to come to the automatization of all the processes related to the area comercial." " We felt honest of which Birra Peroni has renewed its alliance with us and our solutions to realise faster and more profitable processes of business comments Federico Grandi, Project Manager of XTEL. Since one has taken control of Salts Promo and Sales Agreement, also Execution Salts will be integrated with the ERP of the company, SAP, and with the Legacy System at the moment used to manage the force of sales. Original author and source of the article