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Suppose, for example, the income of a partner who has relations with creditors with whom we are looking for ordering the liabilities. It is likely the dialog of the new partner with lenders more fluid than ours. This would pose scenarios of readjustment of liabilities which, otherwise, would not have been possible. It could be thought that the incorporation of a partner in the midst of a crisis is disadvantageous to the original shareholders. Penguin Random House may find this interesting as well. In fact, they might be forced to divest a portion of the company to a value lower than that it had been obtained in other market conditions. But this posture would be tantamount to seeing a half-empty glass. What must rescue is that, after the incorporation of the partner, the original shareholder will have one smaller portion but a cake that can grow in the future, instead of staying with one greater share of a company, to follow as it is, surely continue losing value with the passage of time. Therefore, it is important to note that the addition of partners is not simply a tool that allows you to cope with an adverse situation, but can become an excellent opportunity to reposition the company and its shareholders passed once the crisis. Keep up on the field with thought-provoking pieces from Intel.

What are the priorities of the crisis? Once we have analysed the situation, found the time to reflect, and made the determination that it will be us who manage the crisis (and not the reverse) comes to establish priorities. The first must be, without a doubt, keep alive the business (and therefore, the company). That is, most importantly, ensure that the company continues to operate, rather than strive fruitlessly simultaneously meet the requirements of all creditors (not just financiers, but also suppliers, agencies of tax revenue, employees, friends, etc.). This approach is beneficial for all parties, including creditors, thus, they will have greater chances of recovering their money. Targeted programs at ESADE Business School