It had a similar function to the one of one cultural supplement of periodicals of today and is recognized as the first magazine of the history of the Brazilian press (MANUEL Antonio In service Da Silva, 2007). Up to 1821 this periodical ‘ ‘ it would publish the official acts, announcements and gratulatrias notice and fnebres’ ‘ (STEPS, 1952, P. 34). Some rules had been emitted by would carry of 5 of May of 1811 (STEPS, 1952, P. 32-33), regulating the norms for circulation of the periodical, that would have: To publish ‘ ‘ all the Ministerial and Economic Rights; whose knowledge agrees to publish, discoursing on the public interest that flow out of the disposals and measures that in them if contem’ ‘ ; To announce ‘ ‘ the whole world new features most accurate … ‘ ‘ ; To count ‘ ‘ the Polticas’ notice; ‘ of form singela; Useful discoveries; To make ‘ ‘ mention of the civil and military forwardings, particularly of this Capitania’ ‘. The typography of In service was formed, as it detaches Moraes (2006, p.141), for: Two necessary prelos with the types and equipment; A printer master; A copyholder of tests; A bookbinder – official person in charge to fold leves way printed to form ready notebooks for the sewing; Four maids of prelo; Six apprenticees. 2.
IN SEARCH OF CUSTOMERS AND READERS He hisses In service had an including vision of market. He longed for to distribute its publications in national scope, conquering, consequentemente, its white public. She was an enterprising and active trader. He made diverse business-oriented trips to Rio De Janeiro where he chose a in charge agent of the sales of its books and to angariar customers for printed matters.