It is well known that Adwords, Google sponsored links program, is one of the tools more accessible for the diversion of traffic qualified to our site, which will help us greatly to increase Internet sales. Again, Google is constantly making small changes to the control panel and the regulations on the creation of these ads. The objective is to optimize the performance of the ads, since, as same Google has said on several occasions, the better go you to advertisers, better go you to Google. In principle, one of the hottest topics has to do with the length of the text of ads. At the moment, for ads in Spanish it is still 25-character title, 70 in the text and 35 in the visible URL, including spaces.
However, Google has already done lots of testing to try to find out how it affects the extension of the title to the performance of the ad and whether an extension of the same could improve it. Tests revealed that when stretched the number of characters allowed in the title, improved performance. For the moment, however, it is only possible to count on the aforementioned characters, except in some countries of Eastern Europe and Asia, which allows one greater extension. This indication does not consider that it is necessary to optimize the 25 characters allowed, trying to include more information in them, being convenient to refrain from too short titles. Two factors will impact directly on the quality of our AdWords: the content and segmentation. The wording of the notice is of paramount importance, since this is one of the main factors that will determine that they please click on our link. Our notice must be attractive, captivating, suggestive, seductive and suggestive for the user, and at the same time, provide a value unique and distinct from the competition which offers. Include the price is a way of, on the one hand, attract highly motivated users, since if they click on our link, it is because they agree with that price and consider it convenient.
And on the other hand, it is a way of saving in useless clicks, since who consider that the price is not fair, directly do not enter our site. Ideal segmentation is achieved based on two variables: the words and key phrases chosen, and the choice of the audience, i.e. which countries, what areas, what user profile we want to see our Adwords ads. Defining the target of the ads accurately and appropriately we will be giving a great advance in the success of our online marketing campaigns.