Month: October 2015

News

The Crisis

To issue has been resolved, you need to come up with a "crisis." How? You have to understand what is really a crisis, it is another product of a successful public relations. It is well advertised the product you purchased. Enough to put backlash – to advertise the fact that the crisis is over, at this stage, it is the most suitable for our brain stroke. The more you talk about it to his subordinates, colleagues, partners – the faster you will have forged a mechanism that would lead the crisis to an end. For this project has all the necessary elements: the problem is visible: under somebody's able leadership, the masses believe in the crisis, and now support ego.reshenie: to tell his subordinates about the cause of the crisis, and ask what they have solutions? below: successfully repeating this information to a large audience, many, many times. That is, in principle, and all. But now the most important thing.

About how much you missed your chance, because without doing during the crisis. In times of crisis, people have no money. Again! In times of crisis people open to new suggestions. Two! During a crisis, people are becoming more daring, desperate, determined, enterprising. Three! You can go on. You want to start their own business, or with the fact that does not bring revenue to make profitable? Then in a hurry! And then CRISIS ENDS! This is no joke, it's the facts. Look at the statistics, news. The peak of the crisis now.

Further, he has developed will be tough. Options a bit. Or follow another push to the side the organization of emergency (which they probably do), or exit from the crisis peak. If you are interested in this topic, you can subscribe to our mailing list active (output 1-3 times per week), in which describes how this technology works and how it can be practically applied. How to subscribe to create a luxury beauty salon

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Coach Loyalty

The coach, who is disloyal to the company, can never be loyal to the company's clients. And it follows from this and the quality of work and motivation, and more value. Professionalism begins with a coach loyalty. But no matter how hard you try, not all of you can make loyal employees. Basically, the principle: the greater the pay, the lower value. Feedback is lost, the coach becomes the "star." I have met exceptions, but they are known only confirm the rule.

As soon as the coach there was a stellar illness, he is confident that the company quietly and without live. From my experience, I know very well that it is not. Yet neither the former coach of our company could not find a more promising job than he had. But he begins to teeter on the brink, and as a result we are still breaking up. As You can work with him? What kind of standards can we talk? As a star can be made to maintain the quality? Nothing. The problem is, that really does.

This is the same gangrene, which is treated only surgically. If time does not remove the newfound star of the team, the star disease begin to suffer all the rest – from professionals to trainees. And then you have to lay off almost polkompanii. And yet, when a person works in smart business, he thinks that only he is working, and everyone else enjoy the fruits of his labor. If on the situation publicly talked customers training, so it is no longer just an internal problem training companies. Now it applies to all market participants: training companies, clients, trainers themselves, who want to work professionally in this field. There is a solution, but it is difficult and requires systematic work. Solution – a system approach. Training companies need to raise staff, to create a system for education and training of trainers. Customers must also give preference to professionals who work in standards, develop methodologies and strive for quality rather than star-Training to support the market. Also, do not offer "halturku" business coaches behind the training companies. Let us not behave like temporary worker, and then we will always need each other!

News

Fewer Situation

In the life of every entrepreneur, a moment when he realizes that he eats a lot of business, but it gives less. The company has long existed, people are tested, tried and tested customers, and financial results are bad. Proglyadyvaya situation in the future manager sees it through a period of time will be equal to the income and expenditure then it would be a fact that the company has already begun to eat all that kept the head. Well, if you just got it and accept the situation, then you will be able to save your money. What to do in this case the head? If the manager is knowledgeable and knows his business, then analyze the reports to verify compliance facts of the case reports – will be for him is not difficult. This work will open at once those workers who are no longer needed and harm, will open those types of goods, services, works, which have already equaled the cost of venal prices, will state that already has the equipment can not create good products (services). Once close unprofitable operations and types of services as soon as possible to reduce staff and workers and management. Well invite an independent accountant to check all those involved in finance, expenditure and return to check petty cash.

It is necessary to bring the matter before the inspection as an accountant for how the used legal methods to minimize tax accountant. Check whether all expenditure is accounted for by reducing tax revenue and there are no contracts with obscure companies. The next point is to find agreements on procurement of goods, component parts at inflated prices in comparison with the existing treaties in the region and with lower prices for selling your products (services). Even if you do only what is specified by us, then maybe not so bad will be the situation. Dismissing unnecessary, embezzlers, removing services (goods) do not give profits, replacing the old to the new team, you will be able to take on the old income areas of work. You can think about new trends and the introduction of innovations put on a permanent basis.

Take the example of the Japanese. Also about people – value them not for their past services, and because of themselves they are now. And those who will push you to the buttons of pity and morality, asking them to leave for work, better give one-time money and explain that you do not have to set up a business, they should give that a business, then that business could pay them, not vice versa. Everyone and no emotion. In another approach to the situation you most soon will have to join the army of job seekers. And most recently, maybe the first thing to do: Check each receivable for the reality of debt repayment. It is necessary for each debtor to make a legal Finally, according to the available contracts and accounting records, send letters at the request of the payment, to meet and understand one in which to place the list. The first list, those with whom you can work on, and the second list, one it's time to summon. Do not wait when received by the court's decision will be nominal, ie, bankruptcy without bankruptcy. Do not take the money in such a situation, while not fully understand the whole situation and not make a new plan to raise its business.

News

Key Account Management

CRM and preslovutyy'chelovechesky factor '' customer is always right '- it sounds basic law-oriented relationship marketing firm. But how to build on the basis of this law within the company rule of law? Make this provision part of the moral code of the employees to each of them was to evaluate the behavior of its production from the position customer satisfaction? To achieve these goals, along with marketing outside there is an internal marketing (internal marketing), is to adjust the management practices of the firm. In early 2002, a wide circulation was published the first book specifically devoted to the subject of internal marketing (see Pervaz and Rafiq). This gives the opportunity to speak about internal marketing as a separate discipline. Scope of internal marketing as well as Mass personalization is primarily associated with the provision of services. After the services, typically there is direct contact between staff of the firm and its clients. In some areas, customers are often not able to evaluate quality of the service host process.

Thus, the insurance company he is in the speed and the fact of payment of insurance compensation. Judge also directly on the quality of her work, usually have insurance on the skill agents to sell and make contracts. The value of the contact personnel recently emphasized in B2B marketing. One of his innovations is the concept of Key Account Management (see McDonald etc., 2000). The term is commonly understood as Key Accounts portfolio company relationships with key customers.

Accordingly, an expert on marketing the firm was appointed Key Account Manager. So proud name emphasizes the changing mission of the employee: instead of selling all that made, do native plant producing only what is sold. Obviously, the expected effective negotiations of representatives of companies that are not paid wages on time or dividing one workplace for two, quite difficult. It is no accident the main slogan of internal marketing was first in the fact that, with unmotivated employees, the company will never be able to achieve customer satisfaction.

News

Orell Fussli

As their lawyer, he represents customer concerns with Passion – and infects everyone in the company to do the same. Because the only ones that ensure the survival of a company in the long term, are its customers. The success factors of a loyalty-focused corporate governance In loyalty marketing involves a continuous, never-ending process. There are no panaceas. Isolated Aktionchen fizzle. And with a hastily applied customer Rentention, fleeing customers to stop program, which is intended, it is by no means done.

Who looking for the large stepping stones, which I can recommend the following milestones’: understand how does loyalty in the corporate culture employees weave loyalty as customers happy makers empower customers as co-designers and fellow decision makers involving loyalty, cherish, maintain and reward fan customers as promoters and free seller win loyalty leadership to the strategic goal of explain. The individual concerns that a sum of details, like a jigsaw puzzle properly merged, finally a large whole called Result in loyalty. The task, step by step to develop his own unmistakable handwriting in terms of loyalty is to each company. And in the Interior, then on the outside. The loyalty leadership target as loyalty leaders such companies called, who achieve the highest customer loyalty in their industry.

Loyalty in the corporate culture, the corporate strategy and the mission statement is firmly established with them. Frederik F. Imperial hero, international pioneer of loyalty marketing, has found in his research that loyalty leaders (leader of loyalty) grow on average more than twice as fast as the average of the market. How to become the leader of loyalty? By you following non-negotiable ‘ adopt meta rule: never at the expense of more profitable, loyal customers! Loyalty leaders live loyalty credible according to inside and outside, so their employees, partners, suppliers and of course their customers over. Their brands create a high Brand loyalty. Your employees show a high employee loyalty, and achieve a high customer loyalty. Corporate governance is on sustainability. Such loyalty leaders act loyalty leaders draw upon some of the potential of the existing customer base. This, they have crawled their customer base development and growth strength as well as segmented by loyalty and profitability aspects. You have understood, that loyalty can be built mainly during the ownership or exploitation phase and must. Using the customer touch point management identify the significant drivers of loyalty and curb migration reasons. Loyalty leaders do more rather than less customer interaction points especially where loyalty can be intensified. Provide exciting experiences in the moments of truth ‘ and exceed the expectations of their customers. You know, it will permanently improve the loyalty above all by a well-made personal contact. And they reward Loyalty of customers. All in all: make the customer experience so that there is more no change reasons. Who has the biggest Loyalisierungskraft, who has the edge. So, loyalty leaders secure a monopoly position in the head, heart and wallet of customers. Totally loyal customers are blind and deaf for the competition. You are convinced and enthusiastic ever again buyers. And as active positive referrers, they provide easy, lucrative new business. This is the fastest way to loyalty leadership. The book on the subject of Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com